Established General Contractor? Operate as an American Standard Master Dealer in your county. No franchising fee. No funds required. Retain 85% GCV.
As a licensed American Standard Master Dealer, you operate as the Prime Contractor in your county — managing installations, customer relationships, and your own team. American Standard provides the brand, the leads, the financing network, and the technology backbone.
This is a true turnkey system: you bring your GC license, your local market knowledge, and your installation team. We bring the rest — a proven brand that consumers trust, a certified product line, and a structured support system designed to maximize your revenue.
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Everything you need to run a high-margin bathroom remodeling operation under one of the most trusted brands in America.
Operate as the sole American Standard dealer in your county. No competition from our own network.
30+ lending partners with 60% approval rates. More customers can say yes, so your close rate goes up.
Full marketing pipeline provided. Stop relying entirely on your own ad spend to grow your business.
Centralized orders, payments, and scheduling technology included. Run leaner and smarter.
We designed this program to work within your existing business — not against it.
Flexible InventoryAmerican Standard core products are direct-shipped to job sites. No mandatory warehouse requirement.
No Mandatory WarehouseHold inventory at your facility or operate on a one-day mandate. Your choice, your overhead.
MDP RecourseWarehouse holds, simultaneous split on milestone payments. Structured to protect your cash flow.
Lead & Marketing SupportWe provide a full pipeline so you're not 100% reliant on your own marketing spend to fill your calendar.
10-Day Install Cycle TargetFrom signed contract to completed installation in 10 days. High-velocity, high-margin business model.
| Category | Our Master Dealer Program | Typical Premium Fixture Brand Affiliate | Typical Acrylic Bath System Dealer |
|---|---|---|---|
| Revenue Model | ✓ 85% GCV, clearly defined upfront | Variable commission, brand-controlled pricing | Margin-only, typically 30–45% |
| Franchise Fee | ✓ None — $0 | Often $15K–$50K | Sometimes waived, sometimes not |
| Inventory & Warehouse | ✓ Direct-ship, no mandatory holding | Often requires stocking requirement | Must hold inventory, high overhead |
| Install Cycle | ✓ 10-Day Target | 4–8 weeks typical | 2–6 weeks typical |
| Brand Recognition | ✓ American Standard – 150 Years | Varies — often regional or niche | Low / local brand only |
| Lead Support | ✓ Full pipeline provided | Mostly self-generated | Self-generated only |
If you meet these requirements, you're ready to apply for your Master Dealer License.
Active General Contractor LicenseA valid, current GC license in your operating state.
General Liability Insurance$2M aggregate minimum. Standard requirement for all Master Dealers.
Workers' Compensation InsuranceRequired to protect your team and ensure program compliance.
Local Lead Generation CapabilitiesYou should have existing ability to generate or capture local leads.
Financial Stability (D&B Check)A Dun & Bradstreet business credit check is part of the approval process.
Join the American Standard Master Dealer Program today. A Program Director will contact you within 1 business day.